The end of April, hannover GongBoHui hit another record, 220000 professional international audiences flocked to the scene of the exhibition.Each country’s industrial strength, are all here for inspection.
shiny hollow big radish
Chinese enterprises and domestic big media with the 4 minutes of video, for China enterprise shining hannover GongBoHui title, hannover messe talked about on the impressive & other;China shine & throughout;.Which talked about haier, huawei and unusual KUKA.
just look at video, only look at Numbers, the power of the manufacturing in China, really impressive.
second as exhibitors, there are 1200 enterprises in China, occupy one-third of the exhibitors;The exhibition area of 13000 square meters.A vibrant industry.
if you are in the exhibition site, however, is a different story.Field experience atmosphere, is very solemn and stirring.
both in quantity and number are on the exhibition area.In Hanover this big stage, made in China looks to gain international attention.But the wisdom on sight, each exhibition area, on average less than 6 square meters.
yes, media perfect go above, select the haier, huawei and library card.A
70 – year – old Hanover fair, this year for the first time in a home appliance manufacturers.Haier here shows the operation of the Internet era of mass customization platform: an order based on the user to the product delivery 10 workstation, including user interaction, user customization, flexible assembly, unmanned, intelligent detection and so on, until the final delivery order: a small personal refrigerator model signature.Figure 1
haier CosmoPlat platform
CosmoPlat exhibition platform, make haier practice for many years & other;The single unity throughout the &;And finally an real show carrier.
exhibited huawei percussion of the robot, to catch the eye.It is a 5 g connection technology.Industry, however, why are we always take huawei issue?Yes, just a little in industrial field, huawei company its slogan also accord with the usual cautious & other;Leading new technology & throughout;.Figure 2
huawei: lead new technology to be more precise,
huawei hannover messe is the new recruits.It is this dutifully presents a ICT vendors should do, not make endorsement to China too much.Don’t give it a such responsibility.
as for with KUKA & other;China’s enterprises to shine & throughout;, it is not ignorance, is the bold.
this is in Hanover, we can take to manufacturer.Two notable domestic manufacturing.However, there are only two.
and they are not the standard of hannover exhibition the exhibitors, more do not as a regular.
intelligent manufacturing is not create value
intelligent manufacturing colorful to drive in China, greatly inspired people’s feelings.All manufacturing, however, is to create value.I.e., stimulate the user’s actual purchase, is the realization of the value.
can provide maximum user value, hannover exhibition is the international standard of measure.The world’s top viewers’ spoilers, can display any value, what price to sell to and understand.
, however, I’m sorry.
intelligent manufacture in the domestic, and everywhere & other;China’s good case & throughout;& other;Throughout China’s smart &;In the story.Many speak at home very good story, but don’t get the Hanover to speak.Is very puzzled, are the people enjoying themselves?
comprehensive net at home, in the country took a large amount of money of the country, somehow this also abroad to tell a story.The exhibition, the net of the international platform.Yes, international edition!Website!To hannover to display.Also some of the trickle hardware products, such as gateway, POS machine and so on.
pale on the wall posters, table, simple products, fancy flash screen, spacious a bit too bright space, this is our country words team players in the top exhibitions, the contents of the display.If so, why to build 300 square meters booth?And, of course, signed with suppliers based on the cloud platform of smart factory building cooperation agreement.It’s thoughtful, even the supplier went to China travelling expenses can be saved.
such industrial Internet platform, can establish ecological system?Worrying.
to domestic & other;Cloud technology & throughout;Means in the cloud to build all sorts of design, manufacture, application of corporation in China still have some of these talented either in the hard work of their own, and no time;Either cash-strapped, no money.
is China merchants, has been busy.
& other;Hannover messe 2017 – investment throughout China &;Series of activities become a bright spot.Germany and China industrial city coalition of more than 20 representative makes every effort to further promote the china-germany industrial cities & other;Throughout 2025 & made in China;With the German & other;4.0 throughout & industry;Docking, deepen bilateral cooperation in the field of advanced manufacturing.Figure 3
China stands the most busy time & ndash;& ndash;Dot eyeball lion dance,
the ministry of commerce of China investment promotion agency, the UN industrial development organization (UNIDO), the German federal government representatives, the world association of investment promotion agencies, WAIPA) together to attend, and taizhou, foshan and other dozens of Starved of investment promotion on behalf of the city.This shows the world’s top
industrial achievements, China merchants is a bustling irony.May
, the intelligent manufacturing is still in the & otherSunk cost is busy, don’t know value creation & throughout;In the situation.This is another irony.
scary & other;Throughout 2025 & made in China;Where is the
& other;Throughout 2025 & made in China;Is questioned by the developed industrial countries, including the United States, the European Union, and even benefit most of Germany.It is in some way by skeptics abroad as a massive imports alternative plan, even as a technology independent political listing.
many countries are put forward for the industry of the future national industrial strategy, but only China’s strategy is such a big challenge, as if only in China, manufacturing is a country associated with political strategy.
in Hanover, Germany exhibition, the fears of a made in China, as it is called, were gone.Like the scene unable to detect the smell of the oil: it has long been replaced by a cheerful industrial noise.That machine noise, almost no from China.
figure 4 schaeffler booth
in 22 bearing pavilion pavilion, the world bearing industry here about the latest industry concept, Germany bearing giant schaeffler preventive maintenance, has been in DMG machine tool, shenyang machine tool has taken a solid pace.In China, since last year, from southern jiangsu wujin high-tech zone of bearing with their products, with the global bearing industry giants, quiet looking at.
cannot but speak the feeling of lonely
largest local government pavilion, is from shenzhen.This is the second group.Sponsored by the shenzhen via letter appoint its exhibition and more than 70 more than 1000 square meters exhibition area, exhibitors and the booth area is more than double last year.Figure 5
this is good if the heating.Is the highlight of the local government to make moves.
the real manufacturing level, is the mule is horse, should pull to hannover fair walk a walk.This walk, she will see the difference.
China’s manufacturing may have caught up with advanced western manufacturing 98%, even 99%.But, in places like Hanover fair, focusing on the 1%, 2%, and that difference.
this seemingly small distance, it is the Chinese take twenty year 30 years to catch up with the world leading level.Intelligent manufacture behind the
most what to watch for the hannover exhibition is 9 to 6 hall, is automated and IT closely related, such as digital factory with intelligent manufacturing.The rest is relatively traditional, change slower booth.
these pavilions, however, there is almost no Chinese manufacturers of shadow.Made in China in the traditional industry is clearly & other;Marginalized & throughout;.In China, it is a scene of prosperity.Don’t not clear definition, intelligent manufacturing concept began to worth to do intelligent manufacturing;Industrial Internet is what every confusion, began to buzz to copying the Internet industry.Even we have complained about
, the number of domestic concept, story all over the sky.But in Hanover booth, hope more good concept, good stories from China.Those domestic hot jokes and demonstration projects of master copy, warrior, gone?
narrow narrow exhibition space, can not breathing products and services & ndash;& ndash;Hanover booth, perhaps Chinese manufacturers in the global manufacturing the projection on the stage.
, if so, the Chinese enterprises not only failed to hold position in Hanover, and will be more and more be squeezed into pieces.Clastic isn’t worth mentioning.Look from the image,
foreign pavilion main show is: main colors, meticulous, products have story, wall plate has generalization and three-dimensional concept, display screen.Figure 6
small firms also have a good story
figure 7 shows
and stand the stage on the cloud, basic is the product accumulation, exhibition board give priority to.Wall posters is an important object.
as for the technological content of the product itself, regardless of the.Figure 8
stool booth to play table tennis of the omron robot, make puzzles KUKA robot, majestic, dazzling, make enough popularity, and domestic robots are gone?At home, not a can show, a dozen of heavyweight, where go to?Figure 9 omron ping-pong robot
, is to rely on the strength to speak, is depends on the level of the product to the sound.Go to hannover, exactly is watching, is basically;Is to look at the doorway, or look at the way of innovation.Hannover messe, like a mirror, according to the production of body fluid, take pursuing the bronze mirror.
the media and enterprises, and to promote & other;Made in China & throughout;In the power of Hanover.It is misleading.
this is create a crisis!Proud as a peacock marginalized, but the crisis made in China.
made in China brand image come from?If in such a world-class event, the audience see is this level & otherChinese suppliers & throughout;Why, made in China can be able to take the quality, why be made in China can be at ease?
& other;Made in China & throughout;Difficult to high-end key factors: low technology short board, brand and quick buck mercantilist thinking.These common made China & other;National manufacturing & throughout;A bad image.
this is a worth thinking about.Can
for the exhibitors to great efforts to support and subsidies, let the talented but cash-strapped SBC to Hanover field.Bright Chinese exhibitors and bright & other;Made in China & throughout;The overall endorsement.
can organize XuanJiangTuan to speak well & other;Throughout 2025 & made in China;The connotation of the.& other;Throughout 2025 & made in China;Not purchasing list, not aggressive nationalism, but a world of global complementary landscape.The international stage, we need to speak out loudly.
can carry on the integrity of the packaging to the enterprise more systematically.& other;The single unity throughout the &;, & otherThe black lamp factory & throughout;It is haier, foxconn.But go to hannover, is only one attribute: China!
can make more understand intelligent manufacture from a line to define the intelligent manufacturing, participation in policy making, review, and test of leaders at all levels, decision makers a ruler.
if the rally with a look at the temple fair, all the mentality to hannover, then China’s manufacturing forever just a bystander.If you hold a rival, according to the point of view, this just might be a competitor in the future.
at the moment, hannover exhibition welcomes Chinese play hall.Figure 10
ms merkel is always at the scene of
tireless German chancellor Angela merkel Boyle Hanover GongBoHui attended the 12 times in a row.This time, she said, of hannover exhibition is a global benchmark.She is, of course, in return trump, but she also inadvertently hurt & other;Made in China & throughout;.So totally embarassed image of manufacturing in China, no doubt, is difficult to become & other;Globalism & throughout;The typical.
from the door to a sparkling New Year and made in China need to set up the image.
from the fair play pavilion temple fair to champion, China needs to wait for how long?
(the original title: totally embarassed chinese-made Hanover GongBoHui fringe players) (source: sohu public platform Knowledge of automation) in